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  • Ferrari Case Study

    I just read the Ferrari case study and was surprised by this statement, “Site traffic has increased by 237 percent, with a 150 percent increase in unique visitors.” SharePoint by itself doesn’t increase traffic.  Understanding how search engines look at your site and being able to manage the content search engines look at increases traffic. 

    The article did state that it’s now easier manage content than it was in their previous java based version.  It almost sounded like they had to have a developer make all content changes.  I’m not a Java fan, but I do think this is a cheap shot at a whole platform.  There are plenty of bad content management solutions in .NET technologies too.  The increased traffic was a combination of a few things.

    When the content, meta tags, titles and other asset areas are easy to manage it’s easier to make the search engines like ...

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